![]() We now know that WebP utilizes both lossy and lossless compression, but, what are lossy and lossless compression? What is Lossy Compression? The only reason that it hasn’t completely overtaken other image formats is due to compatibility - more on that later. It’s definitely being utilized by various companies around the world to increase performance. If you were to open the Facebook app on your android phone, all of the images that you see would be WebP. If you open YouTube in Google Chrome, all of those thumbnails are going to be WebP thumbnails. It also provides transparency (alpha channel) like PNG, and the ability to animate images like the GIF format.Ĭhances are, you’ve seen WebP images before. WebP offers file sizes that are around 30% smaller than JPEG without a quality gap. WebP essentially combines the features of all other image formats (JPEG, PNG, and GIF) together in a surprisingly seamless way. Being able to create images that use mixed compression formats lets you create richer images that are smaller in file size than other formats. WebP is an image format that utilizes both lossy and lossless compression formats. It’s an interesting area of expertise, where you take care of lots of small things to deliver one big thing-a superfast, superlight website that reads on any device and looks amazing at the same time. Just recently, we’ve published an article about website optimization. ![]() Therefore, users on slower connections will have troubles interacting with your website (unless it’s an AMP). While there are some aspects that CSS or JavaScript are responsible for, like blocking rendering, the images nowadays are a huge part of any website’s weight. You may have heard about design mistakes killing your SEO and conversion rates. Before we proceed to describe what WebP actually is, let us focus on why it matters-it’s not only about making images smaller, but it’s also about why and how the images need to be made smaller. Today, WebP is on version 1.0.0, so we thought it would be a great time to talk about what makes WebP so powerful, and why it’s a fantastic option for web designers and developers. But, like any new technology, it had some initial rough patches. WebP has been around a while now, actually, and it first made headlines in a 2010 Google press conference. The image format - which is developed by Google - uses both lossy and lossless compression by utilizing technology that Google purchased from On2 Technologies. WebP is making headway in the image format space this year.
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